MK Website Design And Internet Marketing

On-site Search Engine Optimisation (SEO) for MK websites

Today, our new economy is driven by its shop window: Google.  There is only one place to be in this show window and this is on page one.  This is the place to be to attract real web traffic.

Keyword Research

To be on page one is fairly obvious. What is not so apparent is the positioning of your website into  valuable keyword traffic to generate conversions and sales.  It is important to target to your marketplace and find these 'intent to purchase' keywords.  This is at the core of keyword research.

Do you run your online business blind?

Google Analytics is the primary source of information detailing how online customers find your services.  Used correctly, Google Analytics will monitor how your customers become your customers and how your online advertising spend is performing.

What would you do if your traditional business were to operate without monitoring where your sales and revenue come from?  Without having lead generation information and your market intelligence then you should be rightly alarmed or even out of business.  If the market is strong, then you may survive but you will not make best use of your market position.  Without lead generation and market intelligence your competitors will edge in.  Competitor action on the web will then challenge your business during hard times.  Call us now if this is happening to you.

'Do you see a competitor website positioned above yours for: <what you do> Milton Keynes' ?

Analytics will also reveal just how effective, or not, some online advertising spends are.  You could spend on something called Pay-Per-Click but you may be wasting your money because purchased website visitors 'Bounce' or press the back button to return to Google search.

Yes, it is true "Some online advertisers are a total waste of money" - you can spend thousands and get nothing significant in terms of traffic and value.  Totally proven by Analytics data, so stop spending on some of these promotions and start spending on the ones which work!

Don't leave you online future to chance!

We offer an Analytics installation service as well as a monitoring service.

Operating without such information and leaving these matters to random chance is inefficient for your website promotion.  Your websites should be the most effective promotional asset you have.

Don't leave your future online sales to random chance, call us now: 01908 880777

Google Analytics is the source of vast quantities of valuable monitoring information.  It is the drilling and analysis of this information which can yield new insights and opportunities.  We can help you install, monitor and data mine  such information to your direct and immediate advantage.

How do I get immediate SEO advantage, is it SEO?

Yes, immediate advantage because knowledge is power and Google Analytics gives you such power in vast quantities.  We can implement Analytics on your site to give you even better understanding and profit from the information it yields.

Here is a real "Traffic Accident" example...

You could be getting website visitors finding your site for a reason you are unaware of - a pleasant traffic accident, if you like!

Such traffic accidents can be turned to your benefit if you immediately change your website page to offer an appropriate message or product which matches this unplanned traffic.  This unplanned website traffic will then be more likely to purchase or telephone you.  This is the true power of analysis and reasoning behind the intelligent use of Analytics data.

Fact:

1. You can track site visitors coming from PPC campaigns from site landing to sales exit pages
2. We can give you this information in real time
3. If your campaign shows new longer key phrases which pay then purchase these key phrases at less cost
4. Do all of this by the hour and end up at the end of the day with knowledge and the power to act profitably
5. Have the power to be able to target non-PPC search phrases in your on-site SEO, reduce your costs
6. Increase your PPC quality score by making your landing pages agree with your PPC target phrases

You get immediate sales through a good understanding of your current traffic and being able to respond to it.

Is this all black art or snake oil SEO?

This is absolutely not black art SEO because all the guidelines are laid down by Google and Google rewards you with site ranking if you follow their guidance notes.  They literally are guidance notes for on-site Search Engine Optimisation if you read them correctly.  Quality sites, built well and correctly targeted are solid long term performers.

Is Google likely to be set against SEO?

Google does not like spam sites or sites which simply try to manipulate their system by giving a false impression of relevance.  Google wants the visitor experience to be good when people use their search engine.

If a site is relevant then quality is high.  Quality equates to ranking and high positions for a properly thought out keyword target phrase.  With this in mind then Google should and does support proper SEO.  If you look on the internet you will see many sites which are of poor quality because they are ill constructed and ramble across many key phrase objectives.

It is in Google's interests to support the activity of cleaning and organising the relevance of the majority of websites.

It is against Google's interests to have websites which spam or falsely try to gain page ranking position.

Relevance to your target key phrase is the most important factor both in PPC and organic results and prudent use of SEO always helps.

Are you finding new prospects and customers?

The large proportion of websites are not targeting their potential customers.  You can think of these websites as simply 'business cards' where only the people who known about your website already will actually find it, usually by the business name only.  Your corporate website will then only yield the value of a sales support site and the base of email services.

If you want to reach out to new potential customers then you will need keyword targeting.  Potentially, a new niche website could have a specific look and feel communication matching the expectations of new client prospects.

This is true business promotion in contrast to having a sales support site looking like a business card.

Corporate promotion and branding is an absolutely proper, and justified, communication but it does not have to be at the  expense of your search engine traffic.

This really is the most cost effective way to reaching market and is very affordable.  If your website was built without this stage of analysis then all traffic will be left to chance.

Contact us if you ask yourself:

"My site looks nice but hardly have any business from it so what went wrong?"

Quality of intent or level of conversion

Conversion can result in a sale, a new on-line member, a phone call or an email.  Conversion is simply your desired outcome for the website.

All industries and sectors differ but local town searches usually imply high levels of intent.  If people  search for 'Solicitor Milton Keynes' or 'Accountancy Milton Keynes' then the majority will be searching for exact and immediate reasons to contact a solicitor or accountant in Milton Keynes.  Equally, if people search for 'Freesat Installation', rather than 'Freesat Install', then their intention is to have a service rather than DIY help for installation.

The quality of intent matters just as much as the quantity of traffic.

Is this just search engine optimisation (SEO)?

No, you have at your disposal a team of search engine marketeers not just SEO.  We supply search engine optimisation (SEO), information gathering, intelligent analysis and action to make effective change.  So when it matters then call us or make contact using the form on the right.