MK Website Design And Internet Marketing

More and more business is being carried out online these days. The Yellow Pages is becoming redundant because people search online rather than flick through looking for nice adverts.

Your website has to be page one for the terms you want to be found for if you want to tap into this business. Not only this, but research carried out by AOL suggests that you will get 14 times more traffic by being number 1 in Google, rather than number 10.

In these super competitive times, a single position higher on page one could make all the difference to your business.

• Keyword Research is where it all begins

What do your customers type in to find you or your competitors? We can find out in 3 ways. First of all we have specialist software and tools that tell us what people search for in a given market sector. We are able to pull up potentially thousands of words and phrases and get an indication as to how many times those words are searched.

Secondly and perhaps even better – we can see the keywords your competitors not only aim for in there websites, but also the words they are found for in the search engines.

Thirdly, by installing Google analytics on your site and analysing the results. Google will tell us how visitors found your site and where they come from.

Need an: Internet Consultant Milton Keynes?

• Linking – the strategy used to boost your position

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On-site Search Engine Optimisation (SEO) for MK websites

Today, our new economy is driven by its shop window: Google.  There is only one place to be in this show window and this is on page one.  This is the place to be to attract real web traffic.

Keyword Research

To be on page one is fairly obvious. What is not so apparent is the positioning of your website into  valuable keyword traffic to generate conversions and sales.  It is important to target to your marketplace and find these 'intent to purchase' keywords.  This is at the core of keyword research.

Do you run your online business blind?

Google Analytics is the primary source of information detailing how online customers find your services.  Used correctly, Google Analytics will monitor how your customers become your customers and how your online advertising spend is performing.

What would you do if your traditional business were to operate without monitoring where your sales and revenue come from?  Without having lead generation information and your market intelligence then you should be rightly alarmed or even out of business.  If the market is strong, then you may survive but you will not make best use of your market position.  Without lead generation and market intelligence your competitors will edge in.  Competitor action on the web will then challenge your business during hard times.  Call us now if this is happening to you.

'Do you see a competitor website positioned above yours for: <what you do> Milton Keynes' ?

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